In this article, you will discover the basics of Twitter Advertising, what they are all about, how effective they are, and if you should be using them for your business.
To start off, it never hurts to diversify the ad platforms you use to drive traffic to your online store or website.
For example, if you rely solely on Facebook or Google ads to generate all of your traffic and one day something changes in the way those platforms work, your business won’t be able to operate the same.
Twitter Ads run in an auction just like most other online advertising platforms.
You get the option to decide how much you will pay for each interaction, such as a new follower or a click to your website.
Or you can use automatic bidding, which determines the best bid cost based on your budget and goals.
What Are Twitter Ads?
Twitter ads work very similar to the way Facebook and Instagram ads work.
You have the option of creating your own ads that are only shown as adverts.
Or, you can promote a single tweet that’s on your page in order to drive more engagement to it.
How Much Does An Ad Cost On Twitter?
Depending on the objective of your campaign, Twitter costs will vary.
The industry average is about $1-2 per engagement on Twitter.
The average cost per click on Twitter will also vary depending on objective and industry.
But, according to a recent study, Twitter Ads are on average 21% cheaper than the cost per click on Facebook, and 33% cheaper than the cost per click on Google.
You can even promote a trend on Twitter for a single day, but it will cost you upwards of $250,000 every 24 hours.
How Do You Stop Ads On Twitter?
If you want to opt-out of the tailored Twitter advertising program it is a very simple process.
All you have to do is go the the Settings menu in your Twitter account and click ‘Account’.
Then, you will see a section labeled “Promoted Content”.
You will want to uncheck the box that says, “Twitter ads based on information shared by ad partners.”
After doing that, Twitter Ads will be stopped from being served to you.
Are Twitter Ads Effective?
Yes, Twitter ads are very effective if done the right way.
Just like any other form of advertising it is not going to work by just throwing up a call to action.
But, if you do the proper research to ensure you are reaching the right audiences for your product or service then you can generate highly profitable results.
In the next section we will go over Twitter Demographics, which should give you a better idea of what portion of your target market is on Twitter.
According to HootSuite, over 40% of all adults in the United States on Twitter are between the ages of 18 and 29.
Meaning the average age of people on Twitter tends to be a bit younger.
Whereas, Facebook generally has an older demographic.
These are just a few things to keep in mind when picking a platform to run paid ad campaigns on.
With that being said, there are over 340 million daily active users on Twitter.
So, there is definitely a large enough audience to get your brand noticed.
Twitter Advertising Tips:
Twitter Advertising is more of a news social app rather than Facebook which is known as sharing random updates.
71% of Twitter users reported only using Twitter to become aware of recent news and events.
So, if you are wanting to promote your products or services on Twitter you will want to keep this in mind.
What news about your brand can you formulate into an ad that will intrigue your ideal customer and get them to take action?
Remember, it is always better to have your ads be native and subtle rather than in your face because that is when people are turned away.
With that being said, you should now be strapped with the knowledge you need to start your very own Twitter Ad Campaign.
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What are your thoughts on Twitter Ads? Do you think they are effective? Are you using Twitter Ads for your business? Are we missing something in this article that would be beneficial for anyone looking to learn Twitter Advertising?