How to Write SEO Articles
How to Write SEO Articles:
Have you been trying to rank your website on Google but can’t figure out how to optimize your articles?
Getting quality content on a business website can be a big challenge, especially without someone with experience doing the writing for you.
Producing posts that will improve the search engine ranking of your website takes work, but it is possible with the right approach. You don’t have to be a professional writer either.
By following the tips that follow, your posts will make an impact on how well your site does with search engines.
Start with the Right Length:
The length of a post may seem arbitrary, but a lot of research shows that it makes a difference in how well an article does in search engine rankings.
The standard length for an informative blog or article is in the area of 600 words. That doesn’t mean that every piece you write needs to be this length.
For example, if you are posting a video, the accompanying summary of the video could easily be only a hundred words, and the post would do well.
Other factors that impact how long your article needs to be might include whether or not you’ve written related content elsewhere, such as on a social media site or an offsite blog, and then linked back to the content on your site.
These other sources that link to the article may allow you to make it shorter and still see it perform well.
When you are writing any type of post with the intention of getting ranked, you must do the proper keyword research to see which topics have the most traffic for you to capitalize on.
A good tool to use for this is SEM Rush because they provide you with all of the data that you would possibly need to plan out your next attack and even see what your competitors are ranking for.
When you can see what your competitors are ranking for you can go in and see how to improve off of what they did and rank above them and ultimately take their existing traffic. (Article: 10 Actionable SEO Hacks & Strategies)
Write with a New Idea in Mind:
It can be hard to come up with novel ideas for posts, especially if you have a business that is in a common industry. That doesn’t mean you can’t try to find a unique angle for your content.
By starting with an interesting title, you can attract search engines and readers.
Search engine algorithms like engaging content, and it all starts with a good title.
Although you will want to have the content be focused on something people are looking for, it doesn’t necessarily need to be packed with keywords.
Keyword stuffing is an old way of doing SEO that doesn’t work anymore. Keep the writing focused on one or two ideas, but not necessarily on a commonly used searched term.
Interesting content is now more important than search terms and phrases.
Make Sure There’s Substance:
While not all of your articles need to have cited research, it is good to make some of your articles authoritative with facts.
By linking to facts or statistics to back up any claims that you write about, you will substantiate your website as a place where people can go to get reliable information.
It’s usually best not to overload an article with too many citations or outside links. This can lead a reader to be overwhelmed.
However, one or two researched items in a piece can go a long way to bring credibility to what you are writing, and it will improve your SEO.
In addition to the tips mentioned, if you will use a grammar checker for all of your content, you won’t have to spend too much time editing your work.
This will help you make all of your posts as professional as possible. It’s easy to use all of the above tips as you approach creating content for your website.
As you do, you’ll be able to quickly see improvement in how much traffic comes to your website on a daily basis.
If you are wanting to drive more targeted traffic to your website, check out our article on Facebook Ads.
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