10 Actionable SEO Hacks & Strategies

10 Actionable SEO Hacks & Strategies:

 

Proper search engine optimization is essential for every successful business website.

By using these SEO hacks and strategies, a business can improve its search ranking, so that its website is ranked more prominently by search engines.

If this sounds good to you, read on.

 

Visibility:

 

In order to use search engine optimization to increase your visibility, your website must be well coded and optimized.

Search engines are not humans and their spiders (AI crawlers) will not make exceptions for inadequate code or irrelevant content.

Flash files can’t be viewed at all, so make sure to give them descriptive tags.  

Make sure you setup Google Analytics and Google Search Console before anything so you can track all the metrics of your site and see the growth overtime.

 

Repeat Visitors:

 

Your website must keep your readers interested.

One major piece of SEO is getting repeat visitors that are actually spending long periods of time on the site and interacting with your content.

Having relevant and engaging content with pictures and videos is also what will help your search engine rankings.

Another great way to get return visitors is by going to subscribers.com and setting up notifications to your website.  

This will allow you to send a notification to your list when you put out any new content.

 

Keywords:

 

One great strategy is to view your competitors’ websites and their marketing strategies. 

A few different applications that will allow you to do this are SpyFu and SEMRush.

This will allow you to check out what SEO tactics their site uses, and the keywords that they use. 

You will not want to compete on the exact same terms, but it can give you ideas on your next campaign.

You can come up with ways to outperform them and make your content more relevant and actionable to your viewers.

 

PageRank:

 

When it comes to boosting your PageRank, you should focus not only on generating traffic, but also on providing relevant content that keeps visitors on your site as long as possible.

Evidence shows that people spending more time on your site is better and will be favored by Google.  

Studies have also shown that having high authority domains link back to your website will show Google that your website is valuable and you should be ranked as so.

Please note, whenever you are implementing any new SEO strategies into your business, make sure they are all white hat tactics that correspond with Google SEO Starter Guide.

If you are doing any black hat tactics and Google notices, they will penalize your website and you will see a massive decrease in organic traffic.

 

Be the Expert:

 

You should sell yourself to others as a specialist in your field.

It is an effective marketing strategy that can have great rewards.

Design your website around a certain niche, and use SEO techniques to drive those potential customers to your site so they can buy your products and services.

Get feedback from your customers regarding their preferences.

This will help you determine the most successful products and services to offer.

 

Site Maps:

 

A key to search engine optimization is to include a site map.

Site maps make it significantly easier for search engine crawlers and spiders to access every webpage on your website.

A huge site might require more than a single map.

It’s important to make sure that each map has, at most, 100 links.  

This will make all of your pages accessible from each other.

Visitors will find the links on your site so it will drive traffic to your other pages.

 

Title Tags:

 

Make the most of your title tags to ensure that search engines correctly interpret the purpose of your website.

Use 60 characters or fewer because search engines typically will not display any more content than that.

Terms used beyond that point do not garner as much weight.

 

Blogging:

 

Every business should have a solid content marketing strategy in place.  

This will ensure that your business is always at the top of mind of your customers.  

When writing content for your viewers you should always provide as much value as possible to establish expertise.  

If you are using a WordPress website, download the plugin Yoast SEO.

This plugin will allow you to optimize your content to have the best chance of ranking your website for your specific keyword(s).  

It also allows you to edit and view how your website will be seen on search engines.

If you are needing help getting results from your content marketing strategy, check out our article on, How to Write SEO Articles.

 

Headlines:

 

When trying to increase your website traffic and click through rate it is essential to look at your headlines.  

Headlines are 90% of what makes an article successful.

If someone reads the title of your article and it doesn’t make them curious and interested to click through and read; the chances are they probably won’t read it.  

So, it is crucial to always put a solid amount of time into brainstorming headlines that will catch attention.

 

Conclusion:  

 

There’s a lot to search engine optimization, but as was stated earlier in the article, it’s absolutely essential to make sure your website gets the business it deserves.

Make sure to apply these techniques to your website, as soon as possible, so that you can start getting more organic traffic and sales.

If you would like Aces Media to handle your search engine optimization, click the button below and we will provide you with a free audit breaking down what we can do for your business.

 

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Post by Alex

One Response to 10 Actionable SEO Hacks & Strategies

  1. Pingback: How to Write SEO Articles (Blog SEO) | Aces Media

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