Facebook Ads for Dentists
Facebook Ads for Dentists
Dental Patient Marketing:
If you are wondering how to use Facebook for dentists you are in the right place.
Do you want more traffic to your business?
Have you been struggling to get new patients?
Could you use an increase in cash flow?
Are you in need of new leads and traffic to your business right NOW??
If you answered ‘yes’ to any of those questions, Facebook marketing is the perfect solution for you…
Let me show you why!
Here is an example of how many people are on Facebook:
As you can see, just about every single one of your potential customers logs onto Facebook everyday.
This will make getting your offer out to the right people very cost effective.
How to Advertise on Facebook for Dentists:
Once you define who your ideal customer is, you just have to come up with an offer that will get people through the door and present it to them.
First off, Facebook allows you to specifically target individuals in your neighboring area who are in need of a new dentist.
You can also run several variations of targeting to reach all of the different segments of your target market.
Then, when a potential customer clicks on your ad, they will be redirected to a landing page (website) where they can fill out their information and schedule an appointment to come into your office.
Whether that is for a kids teeth cleaning or a teeth whitening appointment for someone who is about to get married, this strategy has been proven to work.
Essentially, this landing page will act as your personal salesman that works constantly around the clock.
Targeting Options Within Facebook:
Basic Demographics: You can reach people based on education, employment, household and lifestyle details.
Interests: You can reach specific audiences by looking at their interests, activities, the Pages they have liked and closely related topics.
Behaviors: You can reach people based on purchase behaviors or intents, device usage, marital status, and more.
Income: You can reach people based upon their annual income brackets.
Connections: You can reach people who have a specific kind of connection to your Page. This will narrow your audience to include only people with that specific connection who also meet the other targeting categories selected.
Custom Audiences: You can use customer email addresses, phone numbers, or Facebook user ID’s to create and save custom audiences.
With all of these different options you can be sure that you are reaching the right customers to make your business better.
After all, as a dentist, your business is built hand in hand with your customers. The more happy customers you have, the happier you will be.
Have you ever thought about the amount of money you could be losing when someone visits your website and then for some reason decides to leave and go with your competitor instead?
Or, how much money you could be leaving on the table by not targeting the visitors of your competitors website?
Or, how you could even keep track of all that?
Well, that is no longer an issue with Facebook retargeting. Facebook allows you to install a small piece of code to your website that allows you to receive data on the people who visit.
This will allow you to get actionable insight on how to better optimize your digital marketing efforts, and where to best spend your money for the greatest return.
This will ensure that just about everyone who is seeing your ads will be on the verge of becoming a new patient because they were already actively seeking out your business.
Benefits of Facebook for Dentists:
1. Facebook News Feed ads don’t look like regular ads. In fact, most people don’t even notice the difference between an ad and a post.
2. Audiences can be “super-targeted” by advertising; according to gender, age, location, interests, relationship status, etc.
3. Ads can be directly targeted ads to users who are already on your email list or who have visited your website.
4. Costs just 1% of TV advertising and reaches the same number of individuals.
5. Word-of-mouth effect: Users can see their friends’ “Likes” so they are much more inclined to “Like” it also.
6. Easily grow your number of “Likes” for your Facebook business page by targeting users who meet your demographic. Gain more exposure for the posts on your page. (Without advertising, as few as 3% of all Facebook page posts are seen by fans.)
7. You can receive thousands of impressions from potential new customers every single day. This is great for the name recognition of your practice. This is also why Facebook for dentists is far more cost effective than any other type of advertising.
Let’s say a movie theatre invites you to come in for a free movie this Friday night. Since it’s free you decide to take your whole family. You and your family have the best time ever.
So, you decide to go back a few weeks after that, and then it starts to turn into a routine. That movie theatre has now made far more money than they ever would have if they had never offered you and your family a free movie night as a kind way to make you aware of their business.
You may be thinking, what does a movie theatre have to do with my dentist office? Well, you can implement this same strategy into your digital marketing efforts by offering simple services such as a free teeth whitening appointment just to get them through the door.
If they have a great experience the first time in, they may just be stuck on you and your staff and want to take their whole family nowhere else but to you for their dental needs for years to come.
This is a prime example of why Facebook for dentists can have such a dramatic impact on the growth of your revenue in the long run.
Here is an example of an extremely effective ad to get people to your practice:
Why This Works:
This type of advertisement gets amazing results because it is offering something that almost every single person wants and is not very expensive or time consuming for you to provide.
When someone opts-in to your promotion, you are now in control. When they come in for their appointment you can now win them over so they become a lifelong patient.
Then, you will be able to upsell them in the future, leading to exceptional returns.
Once you have a solid digital marketing structure like this in place, you will never have to worry about where your next customer is going to come from again.
Something like this, if done right, could most certainly add hundreds of thousands of dollars of extra revenue to your business within a few years.
Facebook for dentists who are serious about the growth of their practice is the best investment of 2018.
So, you may be thinking that it will take forever to learn how to do something like this?
Let’s face it, you have three options for growing your business:
The first option is to spend money on advertising. But, if you don’t know exactly what you’re doing, you could potentially make your business appear cheap. You may even attract the wrong customer base.
Your second option is to hire an employee, and you and your team understand how expensive that can be.
Or, you could choose to work with the experts over at Aces Media and start seeing results immediately.
If you hire us as your Facebook Advertising Agency, we will implement proven strategies to achieve your specific business goals.
We will also sync all of your online marketing efforts to work in harmony with each other in order to attract more new patients to your practice.
Our team has ran many campaigns on Facebook for dentists and know exactly how to create content designed specifically for your target audience to turn visitors into patients.
If you’d like to schedule a strategy call to discuss your digital marketing strategy, shoot us a quick message and let us know a little bit about you and your business.
Or, if you just want to know more about our agency check us out our About Page.