Doubling a Restaurants Sales With Facebook Ads
Doubling a Restaurants Sales with Facebook Ads
The biggest driver of sales into any business is their marketing strategy. I mean, you don’t expect a significant increase in your sales if there hasn’t been a prior investment in marketing. The restaurant business is one that is hugely affected by the marketing strategy adopted. Thanks to its numerous daily users, Facebook is one of the most popular platforms for marketing today. No wonder, Facebook marketing is as popular as it is. It is quite unthinkable for a restaurant business to exist without using Facebook ads. No wonder, Facebook ad agencies like Aces Media specialize in marketing on Facebook.
What are Facebook Ads?
Many people say that Facebook was originally just a platform where people can connect with one another. Well, this is exactly what makes it an excellent platform for advertising. According to Statista, Facebook had over 2 billion monthly users in the last quarter of 2018. Putting this into perspective, if you promote your restaurant by placing an ad on Facebook, you could easily tell over 2 billion people about your restaurant. Of course, it’s not that straightforward, but the idea is that you increase your reach with Facebook ads.
One thing that you need to know and agencies like Aces Media have come to realize is the importance of Facebook marketing on your restaurant, so let’s see some of the benefits.
Why you need Facebook ads for your restaurant business
The aim of any business is to increase profit. What does this really mean? Let’s do a reverse trace of this goal. Increasing profit means that more people patronized your business as was previously the case. One of the likely reasons for this happening is that more visitors were converted to leads, and of course, more visitors mean that more people were exposed to your brand.
Let’s look at the reasons why we believe placing ads on Facebook is non-negotiable for your restaurant business.
People spend a lot of time on Facebook
This is perhaps the biggest reason behind Facebook’s rise to the top of platform choices for advertisement. The platform is just too huge to be ignored by any business, especially businesses that rely on customer feedback like the restaurant business. The average internet user spends about 2 hours and 22 minutes a day on Social platforms.
This huge amount of time is only good news for you, as it means users have more opportunities to view your ad and visit your site.
A high number of users
We have talked about the huge number of monthly users on Facebook but this cannot be overemphasized. I mean, over 2 billion users in just a month are no joke at all. And the good news is that, within this pool of users are your future customers. All you have to do is post the appropriate Facebook ad and ensure that as many people see it as possible. You could also hire Facebook ad agencies like Aces Media to help you with your advert, as these agencies have teams of experts that specialize in marketing on Facebook.
With the number of benefits, Facebook offers your restaurant, many restaurant owners would be willing to pay whatever it takes. This is the beauty of Facebook marketing really, as you can enjoy all these without breaking the bank. To put things into perspective, spending about $50 would ensure that about 5,000 to 10,000 users will come across your message. Pretty impressive right?
What’s more? You can be as picky as you want to be when it comes to who you want viewing your ads. More on that later.
Targeting is interesting and easy
Another reason why Facebook ads are amazing options for your restaurant business is the fact that you can easily target your ads. This means that you don’t have to send your ads to people that have no chance of becoming customers. Talk about saving your efforts.
You can target your ads by demographics, location, age, interests, connections, behavior, and gender.
Conversion of visitors to leads and customers is easy
The goal of any ad campaign is to convert visitors to customers. Of course, you need to first convert them to leads. Facebook makes this process pretty straightforward, as you can easily tag visitors to your site. This tag allows you to send personalized ads to them telling them about your restaurant and offers you have specifically for them.
Converting visitors to customers isn’t as easy as it sounds, especially if you don’t have the technical know how to handle them. That is why it is advised that you hire Aces Media, a reputable ad agency to help out with the conversion.
There are tools to make things easy
One of the things that usually come up as an issue for businesses trying to use Facebook ads is its somewhat complicated nature. Not anymore, as the availability of tools like Qwaya, Social Stats, and so on make thing a lot easier. Apart from the tools making things easier, advertising agencies like Aces Media are also excellent options for anyone that wants professional help with the tasks.
Therefore, you really don’t have any excuse to not use Facebook ads for your restaurant business.
How to use Facebook Ads to get new customers
One of the challenges of any restaurant is getting new customers. Keeping your customers usually balls down to the quality of service you provide and the experience they get. Here, we want to talk about getting new customers because no matter how great an experience you have ready for them, if you can’t get them to come, then it will all be for naught.
Figure out your goals
So, now that you’ve seen the benefits of marketing your restaurant business using Facebook ads, you are probably itching to post your first ad. Hold your horses. You need to first figure out what you advert goals are.
You may be thinking, “well, what’s there to plan? The goal is to get more customers.” Yes, that is the goal, but have you thought about the careful process in-between?
Who to target
The next thing you need to figure out is who to target with your ads. You can’t just send random ads to everyone on the platform. This is a lazy move that doesn’t yield any results. Also, sending random posts means the posts won’t be in any way personalized.
You can target your ads by going to Facebook Ad Manager, click “Audiences” and customize the setting depending on your choice of audience. Retargeting is one of the ways you personalize your Facebook ads. This means that you send ads to people that have already visited your site before. Another group that could be on your audience list are people that have signed up for your newsletter, your insider’s list, people you met at a networking event, and so on. They are likely to be more receptive to your ads. (for more information on building winning Facebook ad audiences, click here).
Create your lead magnet
A lead magnet is like an offer that draws people to your business. A lead magnet is very important when attracting new customers, as it serves as the bait that reels the fish in. Your lead magnet could be a onetime juicy offer in your restaurant that people will find difficult to turn down. You have to be creative with your offer and ensure that it is different from what your competitors are offering.
Also, you have to ensure that you give out a deal that won’t affect your business in the long run. There’s no use acquiring excessive losses to get new customers.
Have a well-designed landing page
After creating your offer and lead magnet, you need a place to set them up. This will be your landing page. Your landing page, as the name suggests, is where visitors are first directed to when they click on your ad. The page is so important that it could spell the beginning of a visitor’s conversion to a customer, or it could mean the end of the entire process.
An excellent way to boost the effect your landing page has on visitors is by using videos. According to HubSpot, landing pages that have videos increase conversion rate by about 86 percent. In fact, you could make the video your lead magnet. Also, try as much as possible to structure the page in such a way that your visitors don’t have much to do. The page should not require too much navigation and should not have any outbound link.
Designing a landing page may require some expertise. If you don’t have such expertise, then it’s advisable that you outsource the task to Facebook marketing agencies like Aces Media.
Create your ad
Now that you have created a mouthwatering offer, and you have a landing page to sell the offer, you need to create your ad. Your ad is meant to make people pause whatever they are doing and check out your ad.
This is one of the most important parts of the whole process, as the ad is the first contact that your audience has with your restaurant. And you know what they say, “the first impression is the last impression.” This means that the way your audience perceives your advert plays a vital role in how they will react towards your business.
Creating a Facebook Ads campaign
We have talked extensively on attracting customers using Facebook ads, so let’s see how we are going to create the ad itself. You should note that Facebook Ads Manager is what you would use to create your ads.
Before you begin, you first have to create a fan page. You need a fan page because Facebook ads cannot be attached to any other thing other than businesses. Go to “create page site,” pick an option, then a category, and then a name. After this, you set a profile picture. Of course, your profile picture should befit your business.
After this, you would have the opportunity to give a description of your target audience. Facebook Ads Manager is pretty easy to use, so with little practice, you would know the basics of creating an ad. You can select a country or specific states and cities, you can also set the gender and age categories, and then choose a few interests that they should share with your restaurants. Perhaps you want people that are interested in a particular diet that you specialize in.
Ensure that you create a call-to-action and add a cover before you proceed to create the ad. After doing all this, you can move to create your campaign.
Click “Promote” at the top right corner of the fan page, then select “Go to Ads Manager.” This will direct you to a dashboard where you would click “Create Campaign.” This is where you then choose your objective. Try and keep this as succinct as possible. Then choose the option, “Send people to your website.” After this, you put in the link to your site, and it would be your sales page.
Marketing has evolved over the years, but thanks to the internet, marketing has grown in leaps and bounds in the last few years. The introduction of social media platforms pushed the revolution even faster, so much so that online marketing is non-negotiable for businesses today.
One of the reasons why Facebook is an excellent platform for marketing your restaurant is because your customers can easily drop comments about your service to promote your brand. These comments go a long way in assuring new customers about your services and how your restaurant is their only choice.
Thriving in a restaurant business isn’t exactly child’s play. It requires serious dedication to maintain a high standard as well as the right marketing strategy. The number of traffic Facebook gets daily makes it a good choice for old and new restaurant owners. So, if you are interested in creating a Facebook ad for your restaurant and you don’t really know how to go about it, this article is for you. Also, you can outsource the service to third-party agencies like Aces Media.