Facebook Ads Management Services
Should You Outsource Facebook Ads Management Services?
If you search for Facebook Advertising on Google you’ll be overwhelmed with articles preaching how easy it is to do it yourself.
There is some truth to it. Yes, you can learn advertising on Facebook in a day if you’re really determined.
And if you do everything yourself you’ll be able to advertise to your market at the fraction of the cost of a TV ad.
The fact is, you can only really learn how to setup and launch a Facebook ad in a day, not how to get results.
To actually see a profitable return on Facebook ads it takes lots of testing and reading of pixel data which is far more difficult than most people portray.
So, if you’re planning to invest serious money advertising on a social platform, it’s highly recommended to hire a digital marketing agency to ensure you are getting the best return on your investment.
Also, hiring an agency for Facebook ads management services will allow you to focus more on providing a great service to your customers.
Here are 4 reasons why:
Facebook ads must be strategized and continually optimized for them to be effective.
The basics of advertising on Facebook are easy to do.
But if we’re going to look into details, you’ll see that running a Facebook campaign actually involves a lot of moving parts.
Here is an example of what a campaign on Facebook looks like:
Before ever launching a campaign you will want to be clear on a few things.
Do you know what keywords you’re going to use?
Have you identified who you are going to be targeting?
Who’s going to be optimizing the campaigns daily?
What specific metrics are you going to be testing?
These are all things that need to be identified before you will be able to run a successful long term campaign on Facebook.
Here is another example of a highly advanced Facebook Ad Campaign built out:
As you can see that is a lot of ads and ad sets to be running at the same time.
That is how all effective advertising should be done. After all, you don’t know if you don’t test.
One variable could be ten times more profitable than another. But, you will never know unless you have the knowledge to split test variables.
Furthermore, to get the most out of your Facebook ad budget, you have to think strategically.
Yes, boosting that post that’s getting the most engagement will get you more followers but it isn’t going to drive conversions.
Is that post going to get more people to go into your shop or ask about your products and services?
Maybe, but there is no effective way to track your return, so is it really a smart investment?
As a digital marketing agency, we don’t just look at page likes and post engagement.
We focus on driving revenue to your business and constantly optimizing for a higher return.
When we manage Facebook ad accounts, our main priority is to surpass all of our clients business goals.
This means designing each ad or post to serve a purpose and monitoring them so that every dollar spent goes toward achieving that goal.
Facebook keeps making it easier and easier to spend money advertising to their users and there is virtually no limit.
As far as Facebook Ads Management fees go, it will usually depend on your budget and what you are looking to accomplish.
We work hard to make sure that you are always receiving the highest possible ROI. So, the bigger the budget, the bigger the service fee while still generating you a healthy profit.
When you do Facebook ads by yourself, it’s easy to disregard how much time and money you’ve spent on creating these ads, images/videos, and writing copy.
Which in reality should be factored into your marketing budget since that is time you could be using somewhere else.
In order to not only succeed as a business, but to absolutely thrive; you’ll want your marketing efforts to be cost-effective and timely.
As a marketing agency, we plan Facebook ad campaigns ahead of time to consider all the costs in ad creation and scaleability.
Doing this will ensure that everything is within budget and there are no unexpected expenses incurred.
Return of Investment
When people do Facebook Advertising on their own, they often neglect to measure their ROI.
Maybe because some of them think that the cost is too negligible to even bother.
But sadly, in most cases, people don’t measure their advertising ROI because they don’t know how to do it!
As your business grows, every cent put into advertising should be tracked and come with high returns.
Luckily, Facebook allows you to install a pixel which is code on your website tracking all conversions.
The Facebook Pixel will show you all of your user data and track many different KPI’s. The pixel is essential to help better understand your customers.
When you work with a digital marketing agency, this process is part of the package and you will receive monthly analytics reports.
Have any questions? Leave a comment down below!