Growth of eCommerce in 2019
The Growth of eCommerce in 2019
E-commerce was birthed by the ubiquity of the internet and is now one of the biggest industries around the world today, and it is still growing every day. One of the growth areas of e-commerce today is in the use of social media. The number of Facebook ad agencies like Aces Media involved in e-commerce is increasing daily.
What is E-commerce?
E-commerce or electronic commerce as the name implies involves the commercial exchange of goods and services on the internet. The buying and selling of services and goods online. The four major e-commerce models are Business to Business (B2B), Business to Customer (B2C), Consumer to Consumer (C2C), and Consumer to Business (C2B).
How is e-commerce changing and growing?
E-commerce is constantly growing because as the number of businesses around grows, so does the e-commerce industry. In 2018 alone, about 1.8 billion people purchased goods online at one point or the other. This number is set to increase in 2019. Also, the global e-retail sales went up to about $2.8 trillion and it is set to increase to about $3.5 trillion in 2019.
The growth of social media is one of the factors affecting the growth of e-commerce, as these platforms have made e-commerce a lot easier. No wonder Aces Media, one of the top Facebook advertising agencies today, is increasing its reach and influence. So, let’s look at the effect social media has had on e-commerce generally.
Effect of social media on e-commerce growth
Social media used to be just for sharing experiences but businesses have taken over the industry by coming up with ways to improve sales of their products and services. One of the basic principles of any business is to follow the crowd, and where else can you find a high concentration of users? Yes, you guessed right.
According to Statista, the number of social media users is set to increase to about 2.8 billion in 2019. What does this mean for e-commerce? It increases the reach of businesses online, as they will be able to reach even more people through these platforms.
Another way that social media has helped the growth of e-commerce is the proliferation of social media advertising agencies. We all know that advertisement is a vital part of commerce, and online ads are essential for e-commerce. The increase in the number of these agencies has given businesses better opportunities to communicate with their target audience.
Facebook marketing agencies are perhaps the most common out there, mostly because Facebook offers the biggest opportunity for online businesses. For example, an advertising agency like Aces Media can produce an excellent Facebook ad for your business, to increase the overall public awareness of your brand.
Here are some of the things Aces Media will do for your business.
- Create an online presence for your business.
- Build a strong relationship with your customers.
- Increase sales.
- Create, optimize, and scale paid Facebook ad campaigns.
E-commerce is one of the biggest industries globally and it is growing at a very rapid rate. It is therefore imperative for any business interested in growing to join the trend. One of the easiest ways to promote your business online is through social media ads. These ads are affordable, easy to manage, all you have to do is contact us at Aces Media.