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How To Write Curated Email Newsletters You surely have heard about content curation. Since curating content is an excellent online marketing tactic, many professionals are already using it on their blog or social media sites. You may be curating content too. If you are not aware of this yet, content curation can also apply to […]

Understanding Market Segmentation: A Business Overview If you have just opened a new business, no matter what the industry, if you only market to the general population, you face little chance of success. Instead, you have to practice market segmentation, which divides your target market into smaller niches of customers who share common wants and […]

Doubling a Restaurants Sales with Facebook Ads The biggest driver of sales into any business is their marketing strategy. I mean, you don’t expect a significant increase in your sales if there hasn’t been a prior investment in marketing. The restaurant business is one that is hugely affected by the marketing strategy adopted. Thanks to […]

The Importance of Retargeting with Facebook Ads One of the most frustrating thing for any marketer is spending a lot of resources to build an email list and then these people fail to convert. This is the definition of efforts going to waste. It doesn’t have to be so though, as, with Facebook retargeting, you […]

What Are Carousel Ads On Facebook? How are They Being Used? Online advertising is one of the industries that grow yearly as new innovations in the use of the internet come up. One of these new trends is the Facebook Carousel ads. They have helped numerous businesses lower their cost-per-conversion by about 20-30 percent. Facebook […]

Instagram In-App Shopping for eCommerce I am sure you would agree with me that shopping is one of the activities that will never cease. Whether you make purchases in a brick and mortar store or you prefer the comfort that online shopping offers, buying and selling is an undeniable part of our lives. Instagram has […]

Instagram Ads for eCommerce E-commerce is one of the fastest growing industries today, and for good reasons. It is one of the industries that has benefited from the proliferation of the internet. Instagram is one of the social media platforms that promote e-commerce through its ads. This is why many Facebook ads agencies like Aces […]

The Growth of eCommerce in 2019 E-commerce was birthed by the ubiquity of the internet and is now one of the biggest industries around the world today, and it is still growing every day. One of the growth areas of e-commerce today is in the use of social media. The number of Facebook ad agencies […]

Why Do Facebook Video Ads Go Viral? What Makes Them Pop Off? If you think about the online content you have shared the most, I’m sure you will find out that it is video contents. Why do you think this is? Video content catches people’s attention more quickly and as such are more shared than […]

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